Welcome to a culinary adventure led by Olly Reynalds, a seasoned entrepreneur in the food & beverage industry and the CEO of Shed Food Group Ltd. But there’s more to Olly than just his remarkable culinary achievements – he’s a passionate gamer at heart. At the helm of a dynamic company, Olly oversees three distinctive brands – Sauce Shed, Distillery Barn, and Nutty Professor, all while juggling his fervent love for gaming.

With over five years of experience as a founder and managing director, Olly has a proven track record of not only creating but also successfully launching and scaling innovative products and services in the highly competitive food industry. His expertise spans marketing communications, new business development, process improvement, and efficient management.

Olly’s passion for gaming, however, adds an exciting twist to his journey. A dedicated gamer himself, he’s not just creating delectable products but also blending his love for gaming into his culinary creations. Join us as we delve into the fascinating world of Sauce Shed, where gaming nostalgia meets culinary innovation, all under the expert guidance of a true gaming enthusiast and a visionary entrepreneur.

Q: Can you tell us about the inspiration behind the Street Fighter II Hot Sauce Collection and how Sauce Shed got involved in this unique project?

A: The inspiration for the Street Fighter II Hot Sauce Collection was born out of a shared passion for both gaming and the culinary arts. At Sauce Shed, we’ve always been avid fans of the iconic Street Fighter franchise, and the idea of merging our love for spicy flavors with these legendary characters was irresistible. The project began as a way to pay homage to the game’s enduring legacy and create something truly unique for fans around the world. Sauce Shed’s involvement came naturally, as our team of award-winning chefs, led by Chilli Olly, specializes in crafting exceptional sauces that elevate culinary experiences.

Q: The collection features character-inspired sauces. Can you walk us through the process of translating iconic Street Fighter characters into unique and flavorful hot sauces?

A: Creating character-inspired hot sauces was an exhilarating journey of culinary creativity. We started by immersing ourselves in the rich lore and personalities of each Street Fighter character. From Ryu’s fiery determination to Chun-Li’s graceful agility, we sought to capture these traits in taste. Our team of expert chefs meticulously selected ingredients that matched the characters’ profiles. For example, Ken’s sauce combines the heat of habanero peppers with the sweetness of pineapple to mirror his fiery and passionate nature. We conducted numerous taste tests to ensure the sauces not only matched the characters but also delivered exceptional flavors.

Q: What challenges did you face in creating a range of hot sauces that not only capture the essence of the characters but also provide an exceptional culinary experience?

A: One of the primary challenges was striking the perfect balance between character representation and culinary excellence. We wanted these sauces to be more than just novelties; they had to be top-tier hot sauces in their own right. Achieving this balance meant meticulous ingredient selection and extensive testing. Additionally, ensuring that each sauce’s heat level matched the character’s personality was an exciting challenge. We’re proud to say that we’ve created sauces that not only capture the essence of Street Fighter characters but also provide unforgettable culinary experiences.

Q: Which is your favorite and why?

A: That’s a tough one! It’s like choosing your favorite Street Fighter character—they’re all unique and cherished in their own way. But if we had to pick, Ken’s Flaming Fury holds a special place. Its blend of habanero peppers, pineapple, and ginger is a fiery explosion of flavor that perfectly encapsulates Ken’s passionate and dynamic nature. It’s a sauce that’s not only hot but also incredibly flavorful.

Q: Each sauce in the collection seems to have its own character. Could you share some insights into the flavor profiles and ingredients that make each one unique?

A: Absolutely! Each sauce in the collection is a culinary embodiment of its character. For example, Guile’s Patriot Inferno combines jalapeño, lime, and cilantro for a fresh and zesty profile that reflects his military background. Dhalsim’s Mystic Serenity features curry and coconut for a taste journey that mirrors his yoga-inspired moves. M. Bison’s Sinister Inferno surprises with ghost peppers and dark chocolate, just like his enigmatic persona. We’ve carefully curated ingredients to ensure that every sauce offers a distinct and memorable flavor experience.

Q: Can you elaborate on how the collaboration came with Capcom came about?

A: Our journey with Capcom began as a passionate exploration of the idea. We approached Capcom with our concept of character-inspired hot sauces, aiming to blend gaming nostalgia with culinary innovation. We were thrilled when they recognized the potential of the project and shared our excitement for creating something truly unique for Street Fighter fans. This collaboration allowed us to officially license the Street Fighter II brand, granting us access to the iconic characters and the rich gaming heritage they represent.

Q: What are your future plans for the Street Fighter II Hot Sauce Collection? Are there any new character-inspired sauces or related products on the horizon?

A: We’re incredibly excited about the future of the Street Fighter II Hot Sauce Collection. While we can’t reveal all our secrets just yet, rest assured that we have more character-inspired sauces in the works. We’re dedicated to expanding the collection and exploring new flavors that pay homage to additional Street Fighter characters. Beyond that, we’re exploring unique collaborations and products that will continue to celebrate the world of gaming and culinary innovation.

Q: Finally, for those interested in the Street Fighter II Hot Sauce Collection, where can they find it, and how can they stay updated on Sauce Shed’s latest creations and collaborations?

A: The Street Fighter II Hot Sauce Collection will be available for pre-order on our website starting November 13, 2023. To stay updated on this collection and all of Sauce Shed’s latest creations, collaborations, and news, we invite everyone to follow us on our social media channels and visit our website. We’re committed to keeping our fans and fellow gamers in the loop about all the exciting developments in the world of sauce and spice.

Thank you for joining us in this exciting journey through the creation of the Street Fighter II Hot Sauce Collection. If you’re eager to get your hands on these sizzling hot sauces and add a unique gaming twist to your culinary adventures, you’re in luck!

The Street Fighter II Hot Sauce Collection will be available for pre-order on our website starting November 13, 2023. And here’s the real game-changer: as a token of our appreciation to the gaming community, we’re delighted to offer an exclusive 15% discount on your order. Simply use the code “GAMERHUB” at checkout to unlock this spicy deal.

Don’t miss out on the chance to bring the world of Street Fighter to your taste buds. To place your pre-order and discover more about Sauce Shed’s creations and collaborations, visit Street Fighter Hot Sauce.

Get ready for an explosion of flavor and a gaming experience like no other. Spice up your world with the Street Fighter II Hot Sauce Collection!