Xbox Corporate Vice President of Marketing, Strategy and Business, Yusuf Mehdi has this morning announced Xbox One’s launch in China.
In partnership with BesTV, Xbox One will launch in China this September. In addition to being a monumental day for Xbox, this is a major step in the partnership between BesTV and Microsoft following the formation of their joint venture, E-Home Entertainment, in September 2013 during the Shanghai Free Trade Zone expansion.
The culture of games and entertainment is rapidly growing in China, with nearly half a billion people playing games – roughly a third of the country’s population and more than the entire population of North America. The gaming industry saw massive growth in the last year – generating more than $13 billion in 2013, an increase of 38% in the last year alone. Gamers in China have shown they love gaming – mostly on PC, mobile and online – and game developers in China have been delivering innovative games for years. Creators and gamers alike have eagerly awaited a new generation of entertainment experiences in China.
It will be very interesting indeed to see how the Chinese market reacts to Xbox and if there are likely to be any similarities to how it has been received in Japan.
You can read the full article from Yusuf Mehdi over at news.xbox.com
Source: news.xbox.com
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