Black Ops 3, the latest title in the ongoing Call of Duty juggernaut, has announced an opening weekend in excess of over half a billion dollars worldwide, beating the likes of the new Halo 5:Guardians and even movies like Jurassic World to become the biggest entertainment launch of 2015.
“The Call of Duty: Black Ops III launch is bigger than any game, any movie, or any entertainment launch this year. But more importantly, our fans are engaging more deeply with the franchise than ever before. In fact, so far, people are playing Black Ops III for more hours per player than any Call of Duty game on record”, said Eric Hirshberg, CEO of Activision Publishing. “Call of Duty is more than a game, it’s a year round passion for a growing base of millions of fans and it’s only gaining momentum.”
This impressive number is bolstered mostly by Call of Duty: Black Ops 3 being the most downloaded game of its history, with over 100% more digital sales than the previous release. It has logged more player engagement than any previous instalment and was also the most watched title on the streaming site Twitch, as reported by the site itself.
With an all new campaign set in a bleak future where only the latest technology will help you survive, the deepest multiplayer yet in the Call of Duty world and an all new Zombies narrative for players to explore. Black Ops 3 promises all new AI and animation systems, class leading graphics and cutting edge visual effects to engross the player like never before.
Call of Duty: Black Ops 3 is available now on Xbox One and Xbox 360.
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